UNDER ARMOUR ★
Under Armour Luna Concept
A pinnacle women's concept developed to elevate Under Armour's lifestyle category. The project fused technical innovation with fashion-forward design, creating a modern wardrobe that seamlessly transitioned between performance and everyday wear.
UNDER ARMOUR ★
A future-facing womenswear concept exploring the convergence of performance, utility and contemporary design. The project challenged traditional sportswear through progressive construction, premium materials and an elevated approach to movement.
